Monetize Your Blog

The Truth About Building Your Brand Through Social Media

So, you've had your Instagram account for a while now and you seem to be stuck at 1500 followers. Low and behold someone tells you that you can grow your followers to 10k in 30 days using a "magical service" (Automation Service).


STOP right there!!!! Lets clear your thoughts before we continue any further. Let's get the obvious question answered first.  Can you really increase your followers by thousands with these magical services? The short answer is yes. These magical services do get you tons of new followers. Now lets break things down a bit and find out what you really get by using these magical services.

First and foremost we need to address that brand building takes years to accomplish. Many times new brands look at big brands like Coach,  Nike, Pepsi and the likes and think "Oh my gawd they have millions of followers. I want that for my brand too." What these new brands fell to see is that these big brands worked for years to get the brand recognition they have. By the time Facebook and Instagram rolled around these brands were already internationally known. Coach for instance was in New York back in 1941: Instagram is just shy of 7 years old. The old saying "slow and steady wins the race" isn't just a figure of speech it's the absolute truth.

"Brand reputation is something that takes a long time to create and establish... The challenge then is to maintain it."  ~Pamela Bustard

In this new age of brand building businesses do have it a bit easier. With Social Media you can study the behavior of your target market in real time, thus allowing you to make fewer errors in marketing. However, this process still takes time and tons of work. For the impatient business owner who's expecting quick fast results they might get caught up in the sensationalism of using automated services to grow their social media numbers.

Here's why you should avoid using Automation Services at all costs.

First and foremost the use of automation services in a violation against the terms of service for most social media platforms. This means, by using these said services you put your brand and business at risk of having their social media accounts suspended or worst permanently deleted and banned.

Secondly, we all want big numbers on Social Media. It took us a while to reach the point we're currently at on Instagram. It's easy to get wrapped up in the number game. With other colleagues bragging about reaching 10k or 20k its easy to feel underwhelmed when your numbers don't match. When you're a blogger we definitely understand that having big numbers makes you more marketable to bigger brands who want to see huge returns on their sponsored posts and sponsored social media images, but here's the truth "NUMBERS LIE."

If you've utilized the services of an automation service to grow your social media following you've done so at the risk of sacrificing engagement. Bots, after all, can't engage in content that you share and it's engagement, not numbers that will get folks talking about a brand and partaking of their service.

Big brands don't realize that they loose out by focusing on an influencer's numbers rather than the amount of engagement they receive on their account. If an Instagram account has almost 80k followers and they aren't even averaging 500-700 likes per photo then something is wrong with that picture.

Let's Talk Engagement

Engaging on Social Media is not very hard to do. If you set aside a certain amount of time per day to engage on your social media accounts you'll start to see an increase in engagement and not just likes for the content you share.

When someone comments on your photo even with just an emoji you should always comment back. Secondly when have users who frequently comment or like your photos, visit their page and return the like and comment love. Take time to browse photos under the hashtags you use and engage on photos that strike up interest.

Working With Brands When Your Numbers Are Low

Now we know that big brands tend to judge by the numbers. They want most bloggers to have 5K or more followers before considering sponsored blog posts or sponsored photos. Don't be discouraged if you don't have the numbers go ahead and pitch the brands anyway. Part of the job in pitching your brand is educating the big brands about what they might not know.

Your pitch should involve your strong selling points. Sure you might only have 2k followers but if you have say 30-40% engagement on all your posts that would be a huge selling point. Let them know that your audience relies on you for recommendations of what they offer. You have to remember that your brand is about more than just numbers!

Now go ahead and start engaging to build your brand and sit back and watch your brand grow.


18 comments

  1. This is my current struggle is getting my content out there in order to grow my blog. Its way harder than it looks.

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    1. Yes because people tend to make it look easier than it actually is, but if you stay true to who you are you'll get the traffic and the engagement.

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  2. Love this! I am currently in the process or rebranding by blog along with all my social media so this was definitely helpful to read!

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    1. Yes stay true to your brand. I pick the perfect hashtags and make sure that I post praise worthy content. I feel like in the end it will pay off.

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  3. Totally agree, I hate those automation services that follow/unfollow people! I got to almost 54,000 followers the old-fashioned way, and it was HARD. It's still hard! But SO much better this way than with automation.

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    1. Yes I despise those services because you end up getting folks following you who don't have a clue who you are and what you're about and then those spammy comments are the worst.

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  4. So true, I grow my Instagram through engagement and slowly building my business. I put in the hard work myself and in the end it will definitely pay off. Great post!

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  5. I love this. I think it is so much more important to have a genuine connection with your followers than to have a bunch of autobots driving up your counts. Engagement is key!

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  6. Great tips! Automation following services are so not worth it because your followers may not be of high quality or very targeted that way.

    xoxo, Jenny

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  7. This! I agree pitch. I have worked with brands with less numbers than 2000 and I have gotten paid it's all about your voice and what you offer.

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  8. You are right about engagement. Engaging your readers on any platform is important to show that your readers care what you are saying.

    Beth || www..TheStyleBouquet.com

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  9. These are some awesome tips, thanks for sharing! I find growing your audience takes persistence, time and effort. When you are first getting started with your brand it can be overwhelming because you are comparing yourself to other brands. This was my plight in the beginning. I had to remember to be true to who I am and eventually my audience with grow. No comparison of other brands anymore. :)

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  10. This is such great advice. It's so hard to not get impatient sometimes, but this is a great reminder that hard work will pay off. It just takes time.

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  11. Love this and the honesty in your post. I've told family and friends over and over again about the importance of not selling yourself short to gain followers. You want authentic engagement. People who genuinely care about what you're saying.

    Fatima
    Publisher | Motherhood Through My Eyes
    http://motherhoodthroughmyeyes.com

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  12. I love finding new info about branding. I've started a new blog in the last few months and i'd love to work with brands, i still haven't figured out how to grasp my footing yet.

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  13. Great post! Engaging with people is what I've found to be the most helpful and genuine way in growing followers!

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