As Social Media has become more and more important in reaching target markets, it has become vital for businesses to understand the nature of Content Marketing thoroughly. Luckily, Lynda.com offers 10 Course Certificates in Content Marketing.
With a commitment of 8 hours, 29 minutes, and 20 seconds, you can learn the ropes of Content Marketing and put them to use for your business and brand. See below a synopsis of the 10 courses included.
- Introduction to Content Marketing with C.C. Chapman.
This course walks you the what, why who and how of content marketing. It shows you how to move your marketing efforts to the digital world.
- Content Marketing Fundaments.
With this course you're learn how to develop, implement and measure the success of a content marketing strategy.
- Content Marketing: Staying Relevant.
You'll learn how to stay on top of trends with you content marketing strategy.
- Content Marketing: Podcasts and Audios
You'll learn how to content to with customers using podcasts.
- Content Marketing: Blogs
You'll learn how to make blogging apart of your content marketing strategy.
- Content Marketing: Slides
You'll learn the best methods for implementing slides into your content marketing strategy.
- Content Marketing: Newsletters
The instructor covers the best practices for including emails and newsletters in your content marketing strategy.
- Content Marketing Photos.
Learn how great photos can impact your content marketing strategy.
- Writing Marketing Copy.
In those course you'll learn how to write compelling market copy that engages your customers.
- Viral Marketing: Crafting Shareable Content
In this final course you'll learn how to share content that is shared
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